NVIDIA is a leader in the manufacture of graphics processors and computer chips for personal computers and game consoles. Speaking to 1,200 experts at the SIGGRAPH Conference in Vancouver, Canada in August 2018, NVIDIA CEO Jensen Huang announced a fundamental improvement in computer graphics. NVIDIA was the first company to sell a graphics processor for what is known as ray tracing, a computing process that renders virtual worlds in a photorealistic quality. NVIDIA has realized a vision that Saarbrücken computer scientists had already described in a research paper and presented at a conference in 2005.
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| Published in: | 19th IEEE Conference on Business Informatics, CBI 2017, Thessaloniki, Greece, July 24-27, 2017, Volume 1: Conference Papers |
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| Year: | 2017 |
| Volume: | 36 |
| Pages: | 207-216 |